How Home Depot Helps N-Hance Wood Refinishing Franchise Owners Win Business
The fastest-growing wood refinishing franchise is a preferred vendor with Home Depot, and it’s good for business
As you investigate franchise opportunities, it is important to consider how those brands are perceived in the wider world. If a brand has a strong reputation with consumers, your new business has a much better chance of becoming established quickly. No brand takes the responsibilities of setting new franchisees on the path to winning customers, generating revenue and becoming established more seriously than N-Hance.
One terrific example of how N-Hance helps new franchisees start winning business is our relationship with Home Depot. The national home improvement giant has well over 1,900 locations across the United States, and Home Depot has selected N-Hance as a preferred vendor for several years because of our credibility, and expertise. When an entrepreneur joins the N-Hance franchise family, we immediately get them connected to their local Home Depot locations to market to their community.
At our annual convention, N-Hance announced that our relationship with Home Depot helped our franchisees generate nearly 50,000 leads in 2017.
“There’s no question that having a presence in Home Depot helps our franchisees win business,” says D’Wayne Tanner, Senior Vice President of Franchise Development with N-Hance. “We want our franchisees to begin generating revenue as quickly as possible, and we’re proud that our relationship with Home Depot helps our franchisees earn the trust and credibility that translates into sales.”
N-Hance goes far beyond Home Depot to help build consumer trust and loyalty
Last year, N-Hance rolled out a National Marketing Fund to grow brand awareness among our target audience. Over the past 12 months, we have begun advertising in national magazines such as HGTV Magazine and Martha Stewart Living, as well as airing commercials on DirectTV and cable television. As a result of this national advertising, we have seen an increase in brand awareness among our target audience, as well as increased leads and sales for our N-Hance Franchise Owners.
When we last reported on the results of our National Marketing Fund (BMF), the results were outstanding and a sign of even better things to come. Since the launch of the BMF, we’ve experienced:
· 115% increase in website traffic
· 30% increase in targeted leads
*targeted leads are defined as leads not attributed to The Home Depot.
This emphasis on helping franchisees earn the trust of their communities is one of the many reasons Entrepreneur magazine named N-Hance as the top franchise in our category on their prestigious annual list of “Simply the Best: The Top Franchises in 110 Categories.” It also helps explain our rapid growth.
The culture that N-Hance fosters is one of relationship building, not only between franchisee and franchisor, but also between franchisees and their clients. When you join N-Hance, you are joining a brand that values these relationships and continually works to deepen them so the brand as a whole, and franchisees as individuals, can thrive and prosper.
“Your most important asset to the business is the relationships you build along the way — with customers, suppliers, franchisees, and others in the supply chain,” says Dan Tarantin, CEO of N-Hance. “Understanding where your franchisees and clients are coming from or understanding their pain in dealing with a problem works wonders for building a relationship. The result is the growth of long-term franchisees and happy clients.”