N-Hance expands brand awareness with the Brand Marketing Fund, a successful national marketing initiative
N-Hance, the fastest wood refinishing in the nation, is helping franchisees win new business, increase profitability, and expand brand awareness in communities across the United States with the successful efforts of our new national Brand Marketing Fund.
Since we established our fund earlier this year, N-Hance has made a splash in the national media. Our advertisements in popular publications such as: HGTV, WoodWorking Network, Dream Kitchens & Baths, as well as on television on Directv and cable, have secured more attention from consumers, as well as increased both leads and sales on behalf of our franchisees.
“We couldn’t be more excited about the potential of our Brand Marketing Fund, as our efforts so far have been incredibly successful,” says D’Wayne Tanner, SVP of Franchise Development for N-Hance. “Over the last several months, our ads have been seen by the thousands of people who are the ideal N-Hance customer. As a result, our lead generation numbers are up significantly, as well as the conversion rate to new sales. Because our franchisees pay into the fund, we felt it was incredibly important to track not only how many see our advertisements, but how effective our ad campaigns are in generating new business. We’re very happy with the results so far, and are looking forward to how effective our marketing efforts will be next financial quarter.”
To get into the specifics of our results so far, our quarterly report on our Brand Marketing Fund shows how impactful our efforts have been:
- 50% increase in website traffic since the fund launched.
- Commercials airing on television news stations generated 43% of new website traffic.
- 72% increase in Pay-Per-Click (PPC) activity since launching our television ad campaigns.
The N-Hance executive team works alongside our franchisees to determine where the money allocated to the fund should be spent. This encourages our franchisees to have a voice in this important initiative to grow the N-Hance brand as we rapidly approach 500 locations nationwide. In turn, our franchisees couldn’t be more excited about our collaborative efforts to expand brand recognition, as we become the nation’s first name brand wood refinishing franchise.
Several franchisees in the Brand Marketing Fund Committee recently gathered in Nashville at N-Hance’s corporate offices to go over both the results year-to-date and, more importantly, to chart a marketing strategy for the beginning of 2018 with the corporate executive team.
“The Brand Marketing Fund is going to lift our name far above the competition,” says Daniel Geier, owner of the N-Hance franchise is St. Petersburg, Florida and part of the committee. “We’re a much higher end product than our competition, so giving the public a chance to familiarize themselves with our brand, our level of services, our level of professionalism, is going to increase our name recognition in our communities. I have a strong marketing plan in my own business, specifically internet marketing, which has generated significant new sales in my business. I’m very excited about what the fund will be able to do for N-Hance franchisees.”