N-Hance Franchise Begins 2018 with Tremendous Momentum
The fastest growing wood refinishing franchise looks ahead to another year of rapid growth and exceptional franchisee support
N-Hance, the fastest wood refinishing in the nation, is rapidly emerging as the one of the top franchise opportunities in the industry. Our growth in recent years has been tremendous, with entrepreneurs from across the country opening new N-Hance franchises at a rapid clip. As we head into the New Year, the future of the N-Hance brand looks even brighter, as we get nearer to the opening of our 500th franchise location.
In 2018, N-Hance is planning to capitalize on the strength of our growing brand recognition with new initiatives to beef up our training platform, build upon our brand equity, and add new services to increase the level of profitability our franchisees experience in their businesses.
We’re actively seeking entrepreneurs to open N-Hance franchises in their communities.
“There’s no question that N-Hance is heading into 2018 with tremendous momentum,” says D’Wayne Tanner, SVP of Franchise Development. “Our executive team is solely focused on the success of our franchisees, and we’re constantly seeking to improve upon the level of support that we offer them. In return, our franchisees are some of the happiest in the entire industry, with many going on to add additional territories to their businesses. We expect the New Year to be another strong year of growth for N-Hance, as we target new markets such as Atlanta, Baltimore, Houston, New Orleans, Phoenix, Tucson, Washington D.C. and the state of Alabama, as well as expand our footprint in the many markets where N-Hance currently thrives.”
What makes N-Hance a smart investment in 2018?
N-Hance is one of the most forward thinking brands in the $361 billion American home restoration industry. The cornerstone of the N-Hance business is our powerful Lightspeed® U.V. curing technology, which shortens the refinishing process and produces less dust, mess and odor than traditional methods. Our ability to beautify and refinish hardwood floors and cabinets in far less time, and at one-fifth the cost of the industry average, keeps us miles ahead of the competition. As a result, our franchisees are thriving in their businesses. According to our most recent Franchise Disclosure Document, the top quartile of our franchise owners boasted average gross revenue of over $550,000*, up 31% since 2014.
“There’s no question that N-Hance is heading into 2018 with tremendous momentum,” says D’Wayne Tanner, SVP of Franchise Development.
Recently, N-Hance launched a new door replacment program designed to increase the level of profitability franchisees experience in their businesses. Now, N-Hance franchisees are able to completely replace and refinish their customer’s cabinet doors, providing their customers more value while, for our franchisees pocketbooks, increasing the average job size.
“Our franchisees are enormously excited about this new program,” D’Wayne says. “In creating this new initiative, we’ve broadened our potential customer base significantly. Customers who desire a higher-end option to enhance their cabinets now can turn to a trusted, national brand. We’re looking forward to growing this program in the year ahead.”
While N-Hance franchisees might be well known in their markets from their kiosk in Home Depot and their community engagement, we recently launched a Brand Marketing Fund to make the larger public aware of our growing brand. The results have been extraordinary, with our advertising appearing in popular publications such as HGTV and Dream Kitchens & Baths, as well as on television on Directv and cable. Our efforts has already increased website traffic by 50% and our Pay Per Click engagement rate has increased by 72%.
“We’re extremely pleased with the results of our Brand Marketing Fund so far,” D’Wayne says. “In 2018, we’re going to continue expand upon our national advertising so that we can not only help reach our customers where our franchisees are currently operating, but also strengthen brand equity across the nation and build interest in our brand where we are expecting to grow. The fact that our franchisees are already winning sales and establishing relationships with customers as a direct result of this new initiative is very exciting to us.”