The fastest-growing wood refinishing franchise is emerging as a leader in a booming industry
N-Hance, the fastest-growing wood refinishing franchise, is quickly emerging as a leader in the $383 billion home improvement industry. In fact, Entrepreneur magazine named N-Hance as the Top Franchise in its category for 2018 on the publication’s prestigious annual, “Simply the Best,” list. While there are several reasons for N-Hance’s rise to prominence; the fact that N-Hance offers affordable, fast and innovative solutions for hardwood floors, kitchen cabinets and more positions N-Hance in a league of its own without national competition capable of keeping up.
The home improvement industry is booming, and as Home Advisor reports, spending on home improvement projects is growing 6% annually. New generations are becoming homeowners at a rapid pace, and in a good economy, existing homeowners are choosing to spend money on projects that make their homes more enjoyable to live in.
“The addition of six trillion dollars in homeowner equity in the past couple years has given many homeowners the confidence and means to tackle the repairs and upgrades they had put off during (and for several years after) the great recession,” Home Advisor reports. “But not just that, homeowners are taking on more large, discretionary (read: lifestyle-enhancing) home improvement projects, as opposed to just sticking to necessary maintenance.”
How N-Hance is capitalizing on the booming home improvement industry
N-Hance has been rapidly growing alongside the booming home improvement industry for several years, and in January, the brand announced it had surpassed the milestone of 500 locations open across the country. To capitalize on demand for lifestyle-enhancing projects, N-Hance has continued to innovate on what is already one of the most forward-thinking service offerings in the industry.
Since the brand became a franchise system in 2001, N-Hance has invested significantly in Research and Development to keep the service offerings on the cutting edge. In 2018, N-Hance launched new product offerings, including a new Cabinet Door Replacement program, which is designed to target consumers at a higher price point. This offering also has the potential to substantially increase the average ticket price for N-Hance franchisees. Franchisees who elect to offer it receive three full days of training at our headquarters in Logan, Utah.
“Continued research and development have led N-Hance to introduce numerous new products and services each year, which has strengthened the franchise model and helped to attract new franchisees to the system,” says Dan Tarantin, CEO with N-Hance. “Over the past few years, the brand announced the launch of its Light speed instant-cure hardwood cabinet and floor refinishing treatment. The innovative process provides one-day hardwood refinishing with minimal dust and odor. The company is outselling its competition by leading the industry with the latest technology and research.”
N-Hance is succeeding at growing relationships with consumers
Over the past several years, N-Hance has successfully emerged as a national brand capable of dominating the growing wood refinishing market. The roll-out of the brand’s National Marketing Fund has brought the brand to the attention of the many fans of HGTV, Dream Kitchens & Baths, Martha Stewart Living and more. The brand goes even further to build relationships with consumers by working with the most trusted name in home improvement, The Home Depot. New franchisees will have a kiosk and marketing materials set up in their local Home Depot locations.
The fact that these players in the home improvement industry put their trust in us, helps franchisees connect easily with consumers. For Daniel Geier, a multi-unit N-Hance owner in Pinellas County, Florida, there are more opportunities for work than there is time in the day to complete it:
“My territories serve about 650,000 people in Pinellas County, Florida,” he says. “I can’t ever imagine running out of kitchens. I’m already at the point now where previous customers are hiring me to work on their vacation properties, their rental properties or to simply come back and do more in their kitchens. There’s a lot of opportunity to keep expanding, and there is far from a shortage of customers.”
Learn more about the N-Hance franchise opportunity
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